Reed Exhibitions is rebranding its recently acquired portfolio of personal care and home care ingredients shows under its ‘in-cosmetics’ banner.
PCIA, PCHi, and Chi, acquired from Step Exhibitions last August, now fall in line with ‘incosmetics’,
Reed Exhibition’s flagship event for the cosmetics industry. The latest ‘in-cosmetics’ event took place in Paris last month.
The first show to be rolled out under the new arrangements is ‘in-cosmetics Eastern Europe which was formerly known as CHi and which will be held in Moscow (Crocus Expo Hall) on 25 and 26 October 2007. It will be co-located with InterCHARM.
Following the success of PCHI in India in October last year, Reed Exhibitions is returning to Mumbai. The event ‘in-cosmetics India’ will be staged at the Bandra Kurla Complex on 20 and 21 November 2007.
Reed Exhibitions recently held PCIA in Guangzhou, China, and the next event in what has been the PCIA series will be called ‘in-cosmetics Asia’ – this will be held in Thailand next year (BITEC Bangkok, 4 to 6 November 2008).
March 2008 will see the return of PCHi to China where the brand was launched in 2005. Held annually – in association with ‘in-cosmetics’ events – the show will be organised by Reed Sinopharm Exhibitons working closely with Reed Exhibitions.
