Over time the ageing process changes skin structure. Damage caused by free radicals prevents normal cellular function and, among other things, the different skin layers become atrophied.
The cutaneous relief quality is degraded, skin becomes rough, loses its firmness and wrinkles begin to form. These ageing signs, that appear on the skin surface, have to be reversed from the depth and not just visibly improved.
Consumers become aware that skin ageing is an unavoidable phenomenon: it happens to each of us, all the time and everywhere, no matter our lifestyle. However, we embrace a new age of ageing: self-confidence is no longer just about looking younger – because growing older is better and better accepted – but also to look good for yourself. The search for new action mechanisms is still required to decrease side effects and to improve appearance together with skin texture. Some women are willing to use aesthetic treatment in order to improve their appearance and some others prefer a more natural way: using efficient molecules extracted from plants.
Skin ageing: a natural process
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