Seven Scent has achieved halal certification for its entire portfolio following an extensive audit of its manufacturing process by The Halal Trust.
“Seven has a strong record of creating halal-approved fragrances for successful PZ Cussons brands in Muslim-majority regions, but we wanted to formalise and strengthen our position – not only to future proof established brands in key Asian countries, but also open up new opportunities in western markets,” said Alistair Wilding, head of technical at Seven Scent
The company worked closely with The Halal Trust to ensure its entire production process met halal standards of production based on principles of Islamic law which emphasise safety and wholesomeness. The rigorous certification audit covered cleaning and manufacturing systems, as well as laboratory testing of random fragrances in order to provide qualitative and quantitative validation. Supplier due diligence of all raw materials was a crucial step to achieving full compliance for the Manchester site.
“Modern, brand conscious, young Muslims – particularly women – are keen to follow beauty trends and increasingly looking for aspirational personal care and cosmetic products which meet their dual demand for beauty and faith,” said Shoeeb Riaz, independent halal consultant and auditor for The Halal Trust.
