Men’s grooming has steadily become a more significant area of the industry over the past few years. Several times in the past it has been touted as being the next big thing, but in fact has flattered to deceive.
However there are now signs that men are increasingly taking more interest in the products they use, and even more importantly, making the purchase themselves.
As a result, products traditionally targeted at women such as serums and eye creams are now finding their way into men’s bathroom cabinets, opening up whole new markets.
Following is an overview of some of the ingredients available on the market that can play a key part in men’s grooming formulations.
Log in or register FREE to read the rest
This story is Premium Content and is only available to registered users. Please log in at the top of the page to view the full text.
If you don't already have an account, please register with us completely free of charge.
