The global natural and organic market has grown steadily over the last decade, doubling in value, to achieve sales revenue close to US$12 billion.
While the western markets have thrived, up until now there has been relatively low demand from Asian consumers for products in this sector. However, that is set to change, with Organic Monitor predicting that the market will show double-digit growth and revenues expected to break the US$1 bn mark (source: Organic Monitor) in the coming years.
With most consumers in Asia unaware of the differences between natural and conventional cosmetics, brands have their work cut out in the short term, but with rising prosperity in the region, there is certainly cause for long term optimism. Also, with concerns about synthetic chemicals becoming increasingly important to Asian consumers, there are signs that the natural and organic market will soon be thriving.
Sarah Gibson, exhibition director of incosmetics Asia, which returns to Bangkok from 3-5 November 2015, commented: “Historically, demand for natural and organic products in the Asia region has been poor, compared to the rest of the world. The major barrier for brands is low consumer awareness of what these products are and how they differ from traditional cosmetics.
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