Mild formulations are no longer the preserve of baby products. The desire for mild products has become a major feature of the personal care industry as an increasing number of people claim to have sensitive skin and are conscious of sensitising ingredients.
However, mild formulations are essential when designing products for the baby care market. Baby skin is delicate and requires a gentle approach in order to retain the natural oils that protect it. Of course it will be a very protective parent applying the product, so it is also very important that the formulation feels suitable for a delicate, precious baby’s skin.
Following is a selection of some of the products available on the marketplace that are suited to baby care and general mild formulations.
Ingredients for baby care products
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