For many people, hair is one of the most important mediums for expressing individuality. Different styles, lengths and colours can be quickly adopted according to mood or occasion, and high quality hair care products are essential for making the process easy and non-detrimental to overall hair health.
In recent years there has been a move towards ‘skin care claims’ for hair care products as consumers become more attuned to the concept of undertaking a nourishing hair care regimen as they would with their skin.
To help discover more about the latest technology in this fast-changing market, Personal Care magazine spoke to Laura Reilly, marketing manager at Croda.
PC: How has the hair care market changed in the past 5 years?
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