Natural cosmetics are one of the very few segments of the personal care market which has shown strong growth over the last 10-15 years.
Even well-known multinationals, after years of appearing unwilling to play a part in this segment, have jumped on the bandwagon over the last few years. A formerly underestimated segment of the personal care industry has become mature and market reports show that the natural cosmetic market will continue to show growth all over the world, where countries like China now also seem to be ready for this trend.
Formulating natural cosmetics, as all cosmetic scientists will know, is challenging. Over the years the number of raw materials which are suitable for natural cosmetics has grown tremendously, enabling the formulation of natural cosmetics with galenic and sensory properties which are much more appealing to the consumer than some years ago. It is still very much a challenge, though. Especially when taking into account the price of natural formulations, which tends to be higher on average than non-natural formulations. This is probably one of the main reasons why ‘green washing’ is such a common phenomenon on the cosmetic market still.
Natural certification
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