Natural and organic cosmetic products now account for 3% of all cosmetic sales across the world (source: Organic Monitor).
However, with these sales predominantly in the western world, there is huge growth potential for natural and organic products within the pan-Asian market, with forecasts predicting double-digit rises with revenues to pass the $1bn mark in the next two years.
In a recent report prepared exclusively for in-cosmetics Asia 2015 by Organic Monitor it is stated that most Asian consumers are not aware of the differences between natural and conventional cosmetics and that natural products are also not generally available in most retailers that have cosmetics and toiletries.
However, helping to fuel demand for natural and organic products in Asia is the fact that the entire region is buoyed by economic prosperity, with the IMF reporting that Asian economies will lead world growth this year, expanding at 5.6 per cent pace. China already has the fourth largest market for organic foods in the world and natural and organic cosmetic sales have been expanding at double-digit rates in Asia partly because of rising incomes.
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