A major unmet need of the cosmetic industry is the effective, natural and safe means to protect and detoxify the skin against environmental pollution to which it is exposed daily.
Pollution in general and air pollution specifically have detrimental effects on skin health and appearance. Constant exposure to environmental toxins leads to accumulated damage in two main ways: DNA damage and chronic inflammation, which over time produces premature signs of ageing.
The link between exposure to various pollutants and skin damage is universally accepted. Cigarette smoke, as one example, which contains thousands of chemicals from which about 60 are recognised as carcinogenic. These directly cause premature ageing.
The skin’s ability to defend itself against pollution is limited. One may assist with external detoxifying/anti-pollution agents that also stimulate the skin self-defence mechanism to help the skin fighting the damage.
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