Preservation has always been under the spot light; even more so is preservation of natural products.
Traditional substances that have been long used to preserve cosmetic products are undergoing radical reviews by the competent Authorities, which could potentially lead (or already have led) to drastic reductions of the allowed concentration in formula.
This, in conjunction with a growing consumer demand for more natural products, can inspire formulators to ‘borrow’ ingredients from allied industries.
In recent years consumers of personal care products have become increasingly demanding in terms of quality as well as safety of the products they use. It can be argued that some bad press has been pushing customers towards certain directions that are then reflected in various claims found in finished products.
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