Fragrance is a crucial element of most beauty and personal care products. In what is an incredibly crowded and competitive marketplace, providing the very best sensory experience possible for a customer can very often make a real difference to a product’s market share. As such, the fragrance market continues to grow and develop, especially as new trends and scents influence western consumers from new markets.
Those visiting in-cosmetics 2015, in Barcelona this April, will be able to find out more about the latest products as the show explores trends, growth areas and future predictions.
The Fragrance Zone houses the latest fragrance ingredient innovation and developments, making it a one-stop-shop for those looking to uncover new scent trends, as well as gain advice on formulating with fragrance. With more than 50% of in-cosmetics attendees visiting the Fragrance Zone, the feature provides exhibitors with unique access to 1000s of manufacturers eager to discover the latest products and learn from industry experts.
The global fragrances and perfumes market is expected to reach $45.6 billion by 2018, driven primarily by growth in under-penetrated emerging markets and innovative product launches, as well as relativity new growth areas such as men’s fragrance. Increasing demand from young men and women, product innovation and the growing popularity of celebrity fragrances, coupled with the expected continued growth of men’s fragrances, are triggering growth in the fragrance sector in maturing markets. In addition, the growing importance of grooming among teenagers and young adults is also expected to boost market prospects in the coming years.
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