The human sense of smell has been underestimated for a long time. However, recent research shows that it is closely connected to emotions, memories, approach and avoidance, and also evaluative judgment. Therefore, the scent of a product can have a significant impact on consumers’ product experience, its liking, the evaluative judgment of the products’ qualities, and the products’ purchase intention.
Because of this, more and more companies are focusing on reducing, neutralising or masking unpleasant scents from their products or developing products with reducing or neutralising functions.
In order to measure odour performance (odour reduction, longevity of fragrances, etc.), reliable and repeatable olfactory measurements should be carried out. The results can help R&D to optimise the product, support quality control and can also be used by marketing for example as claim support. The following article summarises the key elements and possibilities of odour measurements.
Odour measurement
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