The hair care market in Asia is expected to do well in the coming years thanks to improving economies and increasing interest in expanding hair care regimes. However, with more elaborate hair care regimes and use of dyes and styling tools comes an increasing need to protect the hair fibres from damage.
Globally there has been a shift towards taking an almost skin care-like approach to hair care, recognising that that hair changes as we age and requires appropriate treatment. In addition there is greater concern about the environment we live in and the effect it has on hair, particularly regarding pollution, stress and urban living.
Following is a selection of some high performance ingredients available on the market that can be included in formulations ready for the new generation of hair care products. From conditioning actives to fixatives, ingredient suppliers are generating a wealth of innovative ingredients to help improve the look and health of hair among consumers worldwide.
Conditioning
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