One of the key themes repeated within the personal care industry is ‘convenience’. Consumers need their experience of using products to be easy, and to intrude into their daily lives only to enhance it. Products, especially within sun care, need to be effective but they must also be pleasant to use. Perhaps in the past there was an unspoken acceptance that applying sun cream would not be the most enjoyable experience, but that is increasingly no longer the case. Technology is enabling formulators to create lighter, less tacky products that are also more durable which in turn means that people’s skin is better protected.
Following is an overview of some of the ingredients available on the market that promote convenience not only to consumers but also formulators.
Rheology
Croda recently revealed new data supporting the use of Volarest FL in sunscreen applications.
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