The Turkish and Middle Eastern personal care market is the second fastest growing beauty and personal care products region in the world, and has been for the past six years. This dynamism, coupled with the specifics found in each country make the region the perfect focal point for this year’s Market Focus at in-cosmetics Barcelona 2015.
Following the success of last year’s Brazil Country Focus, in-cosmetics will continue the show’s longstanding commitment to providing a unique perspective on regional business opportunities, marketing, regulatory and scientific updates with a number of dedicated features focusing on Turkey and the Middle East.
Turkey’s personal care market is currently being fuelled by an improving economy, which has seen an increase in jobs, driving the perception that a greater degree of personal grooming is required. 2012 and 2013 also saw more new product development backed by high profile advertising campaigns helping to drive demand, with sales across the market now equating to just over US$4 billion.
Consumers in the United Arab Emirates (UAE) meanwhile, have the highest per capita outlay on cosmetic and beauty products in the region – spending US$156 each on fragrance alone in 2013 – while total sales are expected to top US$30 bn by 2018 – up from US$24 bn.
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