Imagine a world without preservatives. Shampoo would be packaged in single-use packets. Face cream would be stored in the refrigerator and disposed of after about a week.
No personal care products would last without special care and wasteful packaging – it would all be a bit inconvenient and expensive.
Modern personal care products contain protein, vitamins and natural materials, just like food products. Most people would never expect an opened container of mayonnaise to stay fresh stored in the bathroom for months. Yet we expect this of our personal care products. The use of effective preservatives is what allows our personal care products to remain safe for use under typical storage and use conditions.
As more traditional preservatives come under public discussion, the personal care industry finds itself looking to alternative methodologies to preserve products. The industry has turned to the use of more natural, ‘greener’ alternatives. Unfortunately, these materials often have colour, odour or incompatibility problems that make them difficult to formulate with. Combining natural, nature-identical and synthetics known to be safe and gentle can help bridge the gap between the desire for safety, sustainability and superior functionality.
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