With the Asia Pacific cosmetics industry among the fastest growing markets in the world, the innovation on offer in the region is leading to new trends and unique opportunities for exciting product development.
For the first time in its history the educational programme at in-cosmetics Asia will be entirely free, with visitors able to attend Marketing Trends Presentations, Innovations Seminar, Regulatory Presentations and the new Interactive Formulation Lab, an exclusive feature for R&D professionals attending the show. Each feature offers access to the industry’s leading experts and research companies, helping delegates indentify future opportunities and better understand the cosmetics industry’s key markets.
The Marketing Trends Presentations allow visitors to improve their knowledge, providing practical information on tapping into the latest trends which can be used to hone marketing agendas and improve business strategy. Running daily, these presentations will explore key topics such as Asian men’s beauty trends, skin whitening and the ASEAN 2015 Economic Community, as well as presentations on Japan, the subject of this year’s Country Focus.
Kline’s Nikola Matic will discuss the speciality active ingredients markets in China, Europe and the United States, which continue to be driven by ever-expectant consumers and regional specific products, while Pei Ying Loh of Euromonitor International presents two sessions – Global Trends In Anti-Agers, looking at the Asia Pacific region and the rising trend of younger consumers using anti-ageing products, and Global Trends In Beauty And Personal Care.
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