Dry shampoo is by no means a new innovation, but sales have surged recently, and there are many reasons behind this rapid growth. Modern, busy women swear by dry shampoos, and top-rated stylists around the world consider them to be an indispensible tool in their arsenal. This skip-a-day style saver instantly refreshes hair, so that ‘no shampoo’ thing can be a woman’s clean little secret.
Since Victorian times, various powders have been sprinkled on the hair to absorb oil and refresh a style. Historically, arrowroot, corn starch and oatmeal have all been used to clean and refresh hair. Dry shampoos began to make a commercial appearance in the 1960s and 70s, with brands like ‘Pssst’ promoting as a way to provide clean, fresh hair without the need to shampoo. Dry shampoos of this era were inexpensive and simplistic formulations that were considered a last resort for people who were not able to wash their hair, for a variety of reasons.
Although still somewhat of a beauty secret, these powders are an essential tool for consumers and stylists – not only for getting rid of greasy hair, but also to add body and texture to limp tresses. With all these benefits, it is no wonder that these novel products are rapidly finding their way onto store shelves.
A growing market
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