Clariant has recently launched its EcoTain concept for the personal care sector.
The increasing emphasis placed by consumers on health and wellness at both a personal and environmental level is reflected in the growing demand for sustainable personal care products that use natural ingredients.
The EcoTain concept is an integral aspect of Clariant’s Secret Code of Beauty, introduced at in-cosmetics in 2013, with its five complementary codes: sensorial solutions, sustainability, consumer and trend insights, innovation power and market expertise.
Sustainability is the cornerstone of the EcoTain label, which provides a means of measuring and understanding the ecological, economic and social impact of Clariant’s products over the entire value chain. The EcoTain four-step concept was developed to protect human, environmental and ecological health without compromising on the performance or efficiency of Clariant’s products.
EcoTain promises “sustainable excellence at every step” and more than 25 cosmetic ingredients in six categories – emollients, emulsifiers, mild surfactants, pearlizers, actives, preservatives & boosters – have already been awarded the label.
Various criteria of sustainability distinguish these products. These include the use of natural or nature-identical resources, provision of sustainable alternatives to undesirable substances, suitability for skin-friendly formulations, and handling and processing benefits, among others.
By selecting EcoTain-approved products, Clariant customers in the personal care segment are able to meet consumer demand for more natural, environmentally compatible products at the same time as contributing to their company’s long-term business success and fulfilling corporate sustainability targets. EcoTain products are highly efficient and perform to the same high standard as traditional products – often higher.
