Germany-based Cremer Oleo has hired a new director for the Cremer Care division. With effect from 1 July 2014, Dr Fernando Ibarra is taking over the responsibility to further develop the business for Cremer Care globally.
He has been working as global sales director and head of technical marketing at Dr Straetmans for the last 7 years. Bringing in his technical expertise and experience in product development and international sales, Dr Ibarra will be in charge of growing Cremer’s cosmetic business with a focus on specialties. Patrick Knüppel, spokesman of the executive board at Cremer Oleo, said: “Dr Ibarra is a well-known expert in the cosmetic industry, and we are happy that he is joining us. We have a business strategy that focuses on the further development of our portfolio, and we will implement this new strategy step by step.” “For a business director, this is an ideal environment in which to develop the company,” said Dr Ibarra. “We have all technologies available, including R&D and an application lab. Sourcing with respect is part of our philosophy and is demonstrated through our RSPO membership. But we are going one step further and developing our portfolio to include palm oil-free and organic products as well. There will be many innovations from Cremer Care in the years to come.”
