Held from 1-3 April, in-cosmetics welcomed 7,260 visitors to the Hamburg Messe, making it the largest in-cosmetics outside of Paris in the show’s history. The event was 2% up in terms of visitors on the Barcelona exhibition in 2012.
With Germany the biggest cosmetics market in Europe, there was also an influx of local visitors keen to gain inspiration for new product development, with over 2,158 German visitors, making up 30% of the total attendance, more than double the number of German visitors at any other in-cosmetics show.
Hamburg is well-known as home to personal care company, Beiersdorf. Speaking at the show, Dr Ute Breitenbach, scouting actives research & development, Beiersdorf AG, described his experience at the 2014 event: “I’m amazed at the vast amount of information on display and the opportunity for direct, personal exchange and excellent discussions. I enjoyed the show very much and am looking forward to take the inspiration I get here into my work for our skin care brands like Nivea.”
A new Country Focus feature, sponsored by Beraca, provided insight into Brazil’s personal care market – the third biggest world market for cosmetics and toiletries. A Brazil Product Trail guided visitors to exhibitor stands from Clariant, Chemyunion and Kobo where new products or formulations that use ingredients inspired by, or sourced from, Brazil were on display. Visitors were also able to speak directly with Brazilian suppliers to establish new business opportunities in the Brazil Exhibitor Pavilion, which was supported ABIHPEC. Dedicated sessions in the Educational Programme also equipped visitors with the know-how needed to exploit opportunities in a market which is set to be a powerhouse of innovation and opportunity in the years to come.
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