Research should form the basis of any sensible commercial decision. These days research is affordable, reliable, auditable and global. By finding the right research partner, preferably one who specialises in cosmetics and toiletries, a wisely-spent research budget should definitely increase profit margins.
If you know you have a good product but lack any evidence you cannot make legal advertising claims. But cleverly planned consumer studies, along with other research, can really open the doors to any global export programme.
Claims legislation
Advertising legislation varies from country to country making it difficult for cosmetic manufacturers and brand owners to keep on the right side of the law. Across its range of franchisees and territory managers Ayton’s network ensures that studies across a number of territories are compliant with both legal requirements and voluntary organisations, thus reducing the risk of any bad publicity in the media as well as any court claims.
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