Finding ingredients that provide unique textures and texture transitions are becoming more and more important to formulators worldwide. This desire for texture innovation is being driven by marketers who are constantly seeking to find differentiation for not only their product but their overall brand as well.
The challenge to create different product formats and transformations is not an easy one.
Formulating products that provide visual and/or sensorial effects without compromising performance can be even more difficult. Grant Industries has met this challenge with the Gransil VX-418 and Ice Cream Repair concepts, which were created as part of a dedicated R&D programme to provide innovation and new technology in the texture category. With possible applications in all personal care formulations, Gransil VX-418 is the ideal platform for creating the next trend—not following it.
The newest addition in the Gransil VX line of silicone waxes, Gransil VX-418 offers innovative texture and sensory capabilities. Comprised of a short chained silicone and C18 stearyl group, Gransil VX-418 fully transitions from wax-to-liquid upon skin contact to offer an extremely light sensory feel. This short chain composition (as compared to other waxes) also provides unique rheology performance and reduces possible syneresis effect in formulation. The Ice Cream Repair concept was designed to highlight the texture and transition innovation that Gransil VX-418 offers in skin care, colour cosmetics, body, and hair care.
Compared to other waxes Gransil VX-418 offers superior matrix formation in formulation through its “Bis” component. This composition by design allows for new and innovative texture transformations to be created in a wide array of product categories. Its short chain silicone and C18 stearyl group structure provide an extremely light skin feel combined with good moisturising properties. Gransil VX-418 is a multifunctional platform material that offers broad compatibility and gives formulators many new possibilities.
Visit Grant Industries at in-cosmetics in Hamburg on stand 1E30
