As soon as the bandwidth on the internet became wide enough to cope with images comfortably, women started using it to talk to each other about their clothes and their makeup.
Fashion and beauty blogs started to appear and have continued to do so. There are now more beauty blogs than anyone can count. There must be hundreds of thousands of them just in the UK alone.
All this activity has had a huge effect on the way personal care products are marketed. Nobody in this business can afford to ignore what is going on online. In some cases new product lines owe their very existence to the new media. But it has to be said that most of this activity has focused on, and in fact has been carried out by, women. Men have certainly taken to the online world as enthusiastically as women have, but they have not been as quick to use it to talk about their appearance.
Nonetheless the male equivalents of beauty blogs have appeared. It was not obvious what they should be called at first. Male beauty blog did not really sound right. Men’s blogs, by analogy with men’s magazines, was not quite right either. Eventually the term grooming blog has emerged.
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