Formerly a woman’s domain, personal grooming has grown dramatically among UK men over the past few years.
Male grooming is a booming trend which looks set to continue to grow as personal care brands adapt to the market opportunity and more men covet the results that products promise.
A growing market
2012 alone saw 432 new product launches within the male grooming sector1 coupled with large growth in industry value, which is expected to rise to £1.137 billion in the UK by 2014.2 It is clear this was one industry bucking the economic downturn so keenly felt elsewhere as purse strings tightened.
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