Valued at $42 billion in 2012, the Brazilian cosmetics market represents 58% of the Latin American beauty and personal care market and is home to over 2,000 cosmetic, toiletry and fragrance manufacturers.
The country is also increasingly making its presence felt on an international level and is now the third biggest cosmetics and toiletries market in the world.
To celebrate the year of collaboration between Germany and Brazil, in-cosmetics is set to debut a new Country Focus feature sponsored by Beraca that will explore how the South American country has become one of the powerhouse nations in the cosmetics industry.
Supported by ABIHPEC (Brazilian Association of the Cosmetics, Toiletry and Fragrance Industry) the Brazil Country Focus will include a dedicated programme of events designed to unearth the biggest trends influencing local and international markets. The pursuit of beauty is high on the agenda for Brazilians with hair care taking the lion’s share of the market, closely followed by deodorants and perfumes. At in-cosmetics, visitors can get to grips with these as well as learn about complex regulatory affairs to ensure their product offerings hit the mark with consumers.
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