To the West, Asia has traditionally been viewed as exotic and mystical, but there has always been a fine history of exchanging science and technology.
Within the personal care industry this sharing of information has been particularly strong with the to-ing and fro-ing of technology resulting in the current BB, CC, cream trend, along with the blueprint for the modern development of men’s grooming.
This article and the others in this issue of Personal Care will hopefully give readers a greater understanding of what Asia has to offer the personal care industry in the West as well as what opportunities may exist for companies looking to sell into the region.
Skin whitening
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