The skin whitening market is continuing to grow rapidly in many Asian countries, with Chinese consumers proving to be particularly receptive to new products offering better results.
The global market is worth US$13 billion and is now the target of many innovative ingredients companies looking for new methods to lighten skin tone and create a more even looking complexion.
The trend is also developing in other parts of the world (as we reported in the previous issue of Personal Care) where it is used predominantly to market ‘brighter’ skin as well as even skin tones.
As the market for skin whitening products continues to develop and competition gets more heated on the shelves, there becomes an increasing need for more innovative ingredients from ingredient suppliers to help finished product manufacturers differentiate themselves from their competition. Ingredients need to aid manufacturers in being, at the very least, able to keep up with developing trends and, ideally, be ahead of the curve.
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