In July last year a major new EU Regulation came into force on the management and transparency of cosmetics product information, which has big implications for any brand marketing its products in Europe.
So what is involved in achieving compliance?
Just as the pharmaceutical industry is beset by a whole raft of complex and demanding regulations which are becoming more stringent all the time, so too is the cosmetics industry coming under ever greater scrutiny. As of July 11 last year, a new EU Directive has come into force which clamps down on the way cosmetic products are brought to market across the European Union. It affects how their manufacturing and promotional activities are managed and monitored, and how information is reported. The resulting demands on cosmetics companies are considerable. Although penalties for non-compliance have still to be laid down by each member state, there are certain to be implications for any brand that does not get its house in order fairly sharply.
The new regulation, Regulation (EC) No 1223/2009, follows the enactment of European Parliament and Council guidelines set out in November 2009 governing the sale of cosmetic products in Europe. As of 11 July 2013, the new regulation has replaced the previous Cosmetics Directive, which had allowed cosmetic products to circulate freely across EU countries while ensuring a high level of protection for consumers.
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