Whether a style is simple and smooth or pushes the fashion envelope, maintaining lustrous, manageable, hair can present a significant challenge. Based on advanced silicone technology, Dow Corning CE-8411 Smooth Plus Emulsion brings moisturisation benefits to premium shampoos and rinse-off hair conditioners.
“The result is a luxurious, moisturising feel plus much more, including intense shine and protection from colour fading,” said Beth Johnson, Dow Corning’s global technology leader for hair care. “Coupled with daily grooming, chemical and heat treatments, and a fashion-forward attitude, it can be difficult to maintain healthy-looking hair, even with regular conditioning. The new silicone emulsion has a distinctive moisturising effect, so when consumers run their fingers through their hair, they’ll experience a smooth, silky, almost gliding sensation.” An important advantage of the new silicone emulsion is that it can be used to develop moisturising conditioners for a wide range of hair types. “One of the mega trends in hair care – and personal care in general – is that consumers look for products that are created especially for their individual needs,” Lin said.
