Sederma has been awarded the 2012 European New Product Innovation Award for its anti-ageing for leg care product, Legance, by Frost & Sullivan.
This award, based on Frost & Sullivan’s unique TEAM Research methodology, highlights the achievements of companies who deliver excellence and best practices in their respective industries. The selection of this award comes via in-depth interviews and primary market analysis conducted by the industry analyst team and is based on four criteria: efficacy, technology, consumer benefits and potential market penetration. Indeed Legance, produced by an environmentfriendly technology (super critical CO2 extraction), is the first of its kind in the market to be designed to provide anti-ageing benefits especially for the legs. Frost & Sullivan’s competitive benchmarking confirms that with proven scientific evidence, cost effectiveness and high efficacy, Legance is best poised to penetrate the leg care market, a niche developing segment of the personal care market.
