Sederma has been awarded the 2012 European New Product Innovation Award for its anti-ageing for leg care product, Legance, by Frost & Sullivan. This award, based on Frost & Sullivan’s unique TEAM Research methodology, highlights the achievements of companies who deliver excellence and best practices in their respective industries.
The selection of this award comes via in-depth interviews and primary market analysis conducted by the industry analyst team and is based on four criteria: efficacy, technology, consumer benefits and potential market penetration.
Indeed Legance, produced by an environment-friendly technology (super critical CO2 extraction), is the first of its kind in the market to be designed to provide anti-ageing benefits especially for the legs. Frost & Sullivan’s competitive benchmarking confirms that with proven scientific evidence, cost effectiveness and high efficacy, Legance is best poised to penetrate the leg care market, a niche developing segment of the personal care market, which currently lacks an ingredient targeting such challenges.
