The emerging market of cosmeceuticals and nutraceuticals will be explored at the X-Ceuticals Conference taking place at HBA Global Expo in the US (www.hbaexpo.com).
Marketing and technical professionals will hear expert presentations and view demonstrations on the latest formulations, beauty foods, and novel ingredients that will generate creative new ideas and product opportunities which will resonate with today’s buyers. The HBA X-Ceuticals Conference will start with a keynote address by Scott-Vincent Borba, founder and CEO, Borba Inc. His address is titled Beauty Transcended: The six essential techniques for achieving product success by tapping into common behaviours in nontraditional X-ceutical beauty sectors, and he will offer an insight on how to find novel distribution channels for new sales opportunities. The two-day X-Ceuticals Conference will present current information on how cosmeceuticals and nutraceuticals are being used alone, and in combination, to empower both the technical and marketing aspects of business development. It will also feature content on the latest technologies and research that will enhance the appeal and efficacy of this new breed of products. The X-Ceuticals Conference starts on 16 September and is part of HBA Global Expo (15-17 September, Javits Convention Center, New York, US) which is the largest product development event for the cosmetics, fragrance, personal care and wellbeing industries.
