Consumers Want Performance and Principles: Today’s beauty consumer isn’t willing to compromise. They want products that are luxurious, high-performing, and sensorially rich, yet also safe, sustainable, and naturally derived.
In the United States, 63% of consumers prefer products with natural ingredients (source). According to McKinsey, product quality and efficacy are among the top two buying factors for skin care and hair care products. This underscores a critical shift: it’s no longer a matter of choosing between “natural” and “efficacious.” Welcome to the era of advanced naturals, the next generation of natural ingredients that combine the transparency and trust of natural sourcing with the performance and scalability of modern science.
What is Green Chemistry, and why should you care about it?
Green chemistry is the design of chemical products and processes that reduce or eliminate the use and generation of hazardous substances. Guided by 12 principles, it emphasizes the use of renewable feedstocks, waste prevention, energy efficiency, and biodegradability. More than a sustainability framework, green chemistry is a toolkit for innovation. By fine-tuning molecules at the design stage, scientists can achieve targeted performance outcomes, whether that means improved sensory profiles, enhanced stability, or multifunctional benefits.
While biotechnology has introduced exciting new ingredients, scaling can be expensive. Green chemistry offers a more agile approach. Using abundant, renewable, and even upcycled feedstocks, green chemistry enables the design of molecules that address industry needs, with production that is hyper scalable, cost-effective, and can grow with real-time demand.
P2 Science: The Citropol® Family and Beyond
P2 Science is pioneering the green chemistry movement, driving beauty innovation built on the 12 principles. The Citropol® product line, a first-of-its-kind ingredient family made from renewable terpenes, offers multifunctional and versatile ingredients that enhance texture and performance and can also act as biodegradable alternatives to silicones.
Citropol® ingredients provide a range of sensorial experiences from lightweight, silky textures to rich and luxurious, enabling formulators to meet consumer expectations without compromise. Learn more about Citropol® at www.p2science.com.
Fall in Love with Green Chemistry
From September through December, P2 Science will launch its campaign “Fall in Love with Green Chemistry.” This series will unpack the 12 principles of green chemistry and demonstrate how each one can be applied to practical ingredient design for the beauty industry.
Formulators, brands, and industry leaders are invited to join the journey by following P2 Science on LinkedIn and exploring how green chemistry is powering the future of advanced naturals.
