Innovating with wax in personal care

As Personal Care magazine celebrates 25 years of connecting and inspiring the personal care industry, Koster Keunen reflects on a quarter-century of partnership, innovation, and progress.

Waxes have long been a silent powerhouse in the world of beauty and personal care. They provide essential structure, texture, and stability that make countless formulations possible. While trends have evolved and expectations have grown, the fundamental value of wax has remained constant.

At Koster Keunen, we understand that creating and developing high-performance formulations requires more than just ingredients—it requires a spirit of collaboration and shared purpose. We believe that when people come together, they can enable innovation and effective product development as well as a healthier, more sustainable planet.

This guiding philosophy, which we call We Are All One Hive, inspires every aspect of our work and connects us to the broader community of suppliers, formulators, and brands who share our vision for the future. This is the heart of everything we do.

Log in or register FREE to read the rest

This story is Premium Content and is only available to registered users. Please log in at the top of the page to view the full text. If you don't already have an account, please register with us completely free of charge.

Latest Issues

IFSCC Congress 2025

Palais des Festivals, Cannes
15th - 18th September 2025

SEPAWA Congress 2025

ECC Estrel Center, Berlin
15-17th October 2025