BASF’s participation at in-cosmetics Global in Amsterdam is focusing on the company’s Longevity Ecosystem, which addresses evolving consumer demands for healthy ageing in a world where life expectancy is on the rise.
“Longevity is not solely about extending life, but also about enhancing the quality of those years through prevention and well-aging” says Dr Boris Gaspar, Head of Market Development, Personal Care EMEA.
“That’s why we’re focusing on developing customized products that reflect a holistic understanding of beauty, integrating planetary, emotional, and physical well-being – to do well, feel well and age well.”
With the Longevity Ecosystem, BASF continues its Beyond Beauty journey, helping customers unlock new opportunities in a transforming personal care market.
BASF experts is presenting its innovations at stand 1C110, which the company shares with its distribution organization BTC Europe.
BASF will also introduce two new products that serve as high-performance, sustainable alternatives to conventional ingredients.
Verdessence Maize is a readily biodegradable substitute for PVP and VP/VA polymers, fully derived from renewable feedstocks. It provides natural styling performance for applications such as crystal-clear pump sprays and mousses with a cloud-like foam texture.
Lamesoft OP Plus is a wax-based opacifier dispersion that provides high opacity and additional care benefits in rinse-off products, facilitating easy formulation and cold processing. It is readily biodegradable and serves as a substitute for synthetic, acrylate-based ingredients.
