CLR announces the relaunch of CutiGuard CLR™ and MultiMoist CLR™ and presents groundbreaking new studies.
First impressions are formed in just a fraction of a second and shape how others perceive us. CutiGuard CLR™ provides an innovative approach to skin longevity. It makes skin look visibly younger and more attractive, even at first sight, demonstrated in an industry first ‘first impressions’ study.
In this study, 170 so-called naïve graders (people who are not experienced in judging skin features and qualities) of different nationalities and ages were involved. These naïve graders were asked to assess the skin of two standardized photographs of the same volunteer in the study for three seconds (randomized, blinded, total of 31 volunteers). One photograph was taken before the treatment with a cosmetic formulation containing 3% CutiGuard CLR™ and the other one was taken after a six-week treatment (twice daily application). After three seconds, the photographs were removed and the naïve graders were asked to choose which photograph showed the best skin, purely based on their own subjective preferences.
A clear majority of 76% of volunteers showed to prefer the skin after the treatment with 3% CutiGuard CLR™, illustrating its potency to positively influence the first impression of a person.
MultiMoist CLR™ was designed to bring a new level of protection and performance to hair care. In today’s market where efficacy, sustainability, and innovation are paramount, MultiMoist CLR™ represents a breakthrough solution meeting contemporary consumers’ evolving needs— not merely masking hair concerns but actively working to restore its natural beauty.
It shows convincing effects, in both leave-on and rinse-off formulations. MultiMoist CLR™ potently protects against the oxidative degradation of hair’s keratins and lipids, even after just one application in shampoos. It improves overall hair condition, shine, and suppleness. In addition, MultiMoist CLR™ strengthens hair and reduces frizz and static flyaway. Finally, it even protects against color fading caused by repeated washing with shampoo, making MultiMoist CLR™ a natural all-in-one solution for hair that shines, feels irresistibly soft, and is effortlessly manageable.
Complementing these two re-launches, CLR also showcases their new formulation concept, which introduces six highly effective formulations under the question: “Do you wanna feel skinfident?” that deliver results you can see and feel.
Join CLR at in-cosmetics in Amsterdam, stand 1C50, to discover how you can make a difference.
