British personal care ingredient maker Elementis will debut antiperspirant actives and mineral-based rheology modifiers at the in-cosmetics Global trade show in Amsterdam, the Netherlands on 8-10 April.
New for 2025 is Deoluxe SC, a novel, antiperspirant and deodorant active that addresses a key challenge in non-metal based high-performance sweat control, featuring strong and clinically proven sweat reduction.
Elementis will also introduce REACH AZP 908 LC, an aluminium active for antiperspirant products using high-quality upcycled aluminium, reducing the carbon footprint and enhancing sustainability profiles.
Also on show will be the Bentone Ultimate series including Bentone Ultimate USD and Bentone Ultimate LC that feature innovative, patent-pending oil phase rheology technology.
Utilising industry leading organically modified hectorite clay and a 100% natural activation system, this new gel technology achieves exceptionally high activity levels that supersede traditional systems.
“Elementis is reshaping the beauty and personal care industry through innovations and sustainability,” said a spokeswoman.
“Visit us at stand 1C30 at in-cosmetics Global from 8-10 April in Amsterdam, Netherlands, and experience the future of personal care first hand.”
