Micro Powders takes wraps off brand refresh

US waxes and fine powder additives maker Micro Powders has unveiled a brand refresh as it looks to the future with a growing portfolio of ingredients.

The Tarrytown, New York outfit is expanding its product offerings with more solutions to meet high demands from formulators and consumers.

Recent advancements include next-generation sustainable additives for the personal care, coatings and inks industries.

“We have exciting developments in the pipeline,” said Micro Powders president Gary Strauss.

“Our goal is to provide more sustainable options while maintaining the quality and performance our customers expect,” he added.

"Our customers know us as nimble problem solvers, and that hasn't changed. What has changed is an increased focus on delivering the sustainable ingredients companies and consumers are clamouring for.”

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