Symrise has launched Optacool Fuji, an advanced ingredient designed to elevate the sensory experience of oral care products.
Designed to meet growing consumer demand for a fast-acting freshness experience, Optacool Fuji is said to provide a sensation of long-lasting cooling with a quick burst of freshness.
Optacool Fuji consists of a proprietary blend of cooling agents, developed using innovative patented technology.
It has been validated through innovative neuroscience, which demonstrates its ability to cool and evoke positive emotional responses.
This feature delivers on the growing consumer demand for wellness-focused products that enhance overall wellbeing.
By addressing the emotional impact of oral care, Symrise says Optacool Fuji provides consumers with a sensory refreshment and a confidence boost that aligns with the growing demand for products that enhance overall well-being.
"For over 50 years, we have led the way in cooling and mint research,” said Tom Haines, Vice President Oral Care Flavour Development at Symrise.
“With Optacool Fuji, we have redefined the standard for oral care, delivering purity, freshness, and an extraordinary burst of confidence—further tapping into the trend of wellness solutions that enhance consumer wellbeing.”
