As consumers increasingly seek hair care products that are both effective and free from harmful ingredients, native Australian botanicals have emerged as a popular choice. Down Under Enterprises describes the top five native Australian natural ingredients for hair and scalp care
As consumers increasingly seek hair care products that are both effective and free from harmful ingredients, native Australian botanicals have emerged as a popular choice.
These ingredients not only offer unique benefits for hair and scalp health but also align with ethical and sustainable practices. Here, we explore the top five native Australian natural ingredients for systemic hair and scalp care, supported by evidence and research.
Recent research highlights a significant shift in consumer preferences towards natural hair care solutions. According to NielsenIQ, there has been a remarkable increase in online searches for hair care products that are sustainable (+148%), all-natural (+227%), and free from sulfates (SLS Free) (+176%).
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