Evolved By Nature explores the science, functionality, and formulation potential of its proprietary technology that re-engineers upcycled silk fibroin into custom peptides, and why these novel ingredients represent a new standard for high-performance hair care
In the highly competitive world of the personal care industry, consumer expectations continue to evolve, demanding smarter and more sustainable beauty solutions. For hair care, this means pushing beyond traditional polymers, silicones, and synthetic fixatives to create ingredients that unlock new performance benefits, without compromising on ingredient safety or environmental impact.
The hair care market is undergoing a big shift. The industry is currently estimated to be worth over $90 billion,1 and consumer interest is rising around products that are free from endocrine disruptors or fossil fuel-derived ingredients, pushing brands to rethink how they formulate.
Phthalates and parabens used in hair care products have come under scrutiny after being linked to various health concerns,2 including hormone-related cancers, reproductive issues, and early puberty. Silicones, once considered indispensable for smoothness and shine in hair care products, are also being reassessed since they are not biodegradable and can build up and persist in the environment.
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