Tanya Rajani is Mintel’s associate director for beauty and personal care for India. Here, in conversation with editor Tim Probert, Tanya discusses the current and coming beauty trends in India and worldwide for 2025 and beyond
Tim Probert (TP): You are based in Mumbai so you will see Indian trends with your own eyes. Why has India seemingly suddenly become so hot?
Tanya Rajani (TR): The key drivers include the rising middle class population and the booming GDP growth rate. This, of course, is well known.
Another very significant change is e-commerce, it's really opening up the market and changing the game in India. Brands are able to reach every nook and corner of the country, not just the metro cities.
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