Spanish fragrance house Eurofragance presented its multisensorial experience, Scentphony, at in-cosmetics Asia in Bangkok, Thailand earlier this month.
Scentphony fuses fragrance and music to awaken emotions, stimulate the senses and inspire creativity.
Visitors to in-cosmetics Asia had the opportunity to explore each fragrance while listening to exclusive music compositions created by Alex Aller, a Music Composer from Sound Earth Legacy, an NGO recognized for its efforts to preserve the sounds of our planet that could disappear as a result of climate change.
Perfumers Juanma Velasco, Ivan Wong, Juncal Tomás, Isabel Gil, Angéline Leporini and Soizic Beaucourt, together with the evaluators Genevieve Geow, Carlos Serrano, Rebeca Cernadas, Cèlia Navarro and Raquel Alcalá, took part in this exchange of creative development, which culminated in a symphony of music, ingredients and fragrances.
In addition, using its prospective marketing tool TrendScenteur, Eurofragance identified the primary lifestyle trends in southeast Asia, which led to the creation by its team of perfumers team in Singapore to develop three collections: New Worlds, Dopamine Rush and Self-Care.
These included a variety of personal care products, such as shampoos, shower gels, lotions, pillow mists, candles and perfumes, designed to provide a memorable olfactive experience.
The collections seek not only to awaken the senses, but also to enhance personal wellbeing through fragrances made with sustainable and captive ingredients such as Euphorion.
Each collection was designed to respond to a specific Southeast Asian market trend and presented fragrances formulated with at least one ingredient from the company’s ICON Program, the fragrance house's strategy for a palette of high-quality, sustainable raw materials.
