9 Faces of APAC Beauty: 6. Tin Nguyen - Cocoon Vietnam

Tin Nguyen is chief product officer at Nature Story and co-founder of Cocoon Vietnam, a vegan cosmetics brand

Please briefly introduce yourself, your company, and your role.

I’m Tin Nguyen, a creative soul born and raised in Vietnam. After graduating from the Ho Chi Minh City University of Architecture in 2014, my career took off in graphic design. But over time, I found my true calling in cosmetics. The way design flows through every part of a product, from packaging to what’s inside, has always fascinated me. That seamless connection between beauty and function continues to fuel my passion. 

Currently, I’m the Chief Product Officer at Nature Story and co-founder of Cocoon, a vegan cosmetics brand. Nature Story operates a modern, cGMP-certified facility that meets ASEAN standards. We manufacture for Cocoon, which is Vietnam’s first brand certified by Cruelty-Free International’s Leaping Bunny program, PETA’s Beauty Without Bunnies, and The Vegan Society.

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