DSM-Firmenich to open TheBeautyBOX at in-cos Asia

DSM-Firmenich will launch a brand new trend guide, TheBeautyBOX 2025, at next month’s in-cosmetics Asia trade show in Bangkok, Thailand.

The Swiss-Dutch company will reveal more about what it expects will impact the beauty business next year, including ‘Thermal Ageing’ and ‘Clean Synthetic’ trends.

Additionally, the trends will be illustrated with an 'Ageless' mist, which is a bi-phase formulation drafted to tackle the effects of global warming.

Meanwhile, 'Milky Lotion', formulated with a focus on clean synthetic ingredients such as OXY 229, aims for a low Environmental Working Group (EWG) score via biotechnology or natural derived ingredients.

“The guide gives our customers foresight into new trends we think will have a big impact on the beauty business in the upcoming year so that they can be one step ahead with their development activities and enhance their speed-to-market strategy,” said a DSM-Firmenich spokesman.

Four live talk shows will be held at 11.30 am and 2.30pm at stand K70 on 5-6 November at the Bangkok International Trade & Exhibition Centre.  

• TheBeautyBOX 2025

• TheBeautyTREND - Neurocosmetics

• Global Sun Care Trends

• Beauty Redefined, what makes you beautiful?

Additionally, DSM-Firmenich is sponsoring in-cosmetics Asia’s first cosmetic conference in association with IFSCC, which features speakers from L’Oréal, Shiseido and others.

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