While consumers desire natural products, they can also prefer the sensory and aesthetics of traditional synthetic products. Here, Lubrizol presents a polymer that offers sustainable characteristics to meet the growing demands of the market coupled with the performance attributes customers expect from synthetic rheology modifiers
Formulating new beauty products has never been more challenging. Stringent regulatory requirements, increasing customer expectations for performance, and a growing trend toward sustainable products make designing new molecules difficult.
Raw material sustainability has been a primary focus when discussing product development. Sustainability encompasses many aspects of a product's life. Market interest, however, has been focused on environmental fate at the end of life; namely, biodegradability.
Synthetic water soluble and dispersible polymers play an important role as thickeners, emulsifiers, rheology modifiers, conditioning agents, and other formulating aids. Their high molecular weights and complex structures make these polymers difficult to biodegrade.
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