DSM-Firmenich introduces a novel concept combining scalp science and aromatherapy that integrates natural, sustainably sourced bioactives with mind-benefiting fragrance, to create a holistic hair and scalp care experience
ABSTRACT
The hair care industry is moving beyond traditional cleansing and conditioning to embrace a holistic approach that includes scalp care and the mind. This article introduces Head Therapy, a novel concept combining scalp science and aromatherapy. Effective levels of cosmetic bioactives are formulated with well-known essential oils that blend in mindful fragrances to create trailblazing Head Therapy products. The Head Therapy concept integrates natural, sustainably sourced bioactives with mind-benefiting fragrance, to create a holistic hair and scalp care experience. The six formulations presented in this article represent a significant advancement on the ‘skinification’ of hair care, by addressing the hair, scalp health and the mind
Hair care is the second largest sector of the global beauty industry. It is valued at around $89 billion with the skinification trend now driving further growth. The scalp care sector is now valued at $5 billion and 10% of new hair care products feature scalp care claims.1,2 Consumers are increasingly seeking hair care products with skin care-like benefits for both hair and scalp.3
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