Celebrating the natural beauty of textured hair

Around 60-70% of the world’s population is estimated to have some form of texture in their hair, yet this segment is still not well understood or catered for. DSM-Firmenich has been working with a specialist textured hair consultant and end consumers to develop solutions that can address this texture gap

As our ‘crowning glory’, our hair is intrinsically linked with self-confidence. No wonder then that many consumers round the globe see haircare as an essential part of looking and feeling well.

However, for people with textured hair, haircare can be complex. As well as the specific challenges associated with these hair types, traditional care and styling regimes can be lengthy.

Finding products that are both effective and pleasant to use also takes up additional time and money. Around 60-70% of the world's population is estimated to have some form of texture in their hair,1 yet this segment is still not well understood or catered for.

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